The "Principle of Relative Constancy" teaches us that:
A) New media technologies must capture revenue and market share from the competition.
B) There is always money available to be spent on new media.
C) The regulation of communication technologies is relatively stable over time.
D) The price of technology is relatively stable over time.

Question

Quizplus · Accepted Answer

The "Principle of Relative Constancy" suggests that consumers have a fixed budget for media and entertainment, so new media technologies must capture revenue and market share from existing media to succeed.

The "Principle of Relative Constancy" Teaches Us That