The following are all marketplace requirements for effective market segmentation except __________.
A) Identifiability
B) Measurability
C) Responsiveness
D) Durability
E) Accessibility

Question

Quizplus · Accepted Answer

Durability is not a marketplace requirement for effective market segmentation. Identifiability, measurability, responsiveness, and accessibility are all key requirements for effective segmentation, ensuring that segments can be clearly identified, measured, effectively targeted, and reached. Durability, while important in product design and brand strategy, does not directly relate to the criteria for defining or evaluating market segments.

The Following Are All Marketplace Requirements for Effective Market Segmentation