The extent to which that individual directly or indirectly changes others' attitudes and behaviors is __________.
A) Opinion following
B) Opinion leadership
C) Opinion seeking
D) Opinion referring
E) Opinion overlap

Question

Quizplus · Accepted Answer

Opinion leadership refers to the extent to which an individual influences others' attitudes and behaviors, either directly or indirectly, through their opinions and recommendations.

The Extent to Which That Individual Directly or Indirectly Changes