Which of the following should marketers do in response to the consumers learning according to passive learning theory?
A) High frequency advertising
B) Provide customers with sales personnel
C) Informational packets
D) Lower prices
E) Value packaging

Question

Quizplus · Accepted Answer

Passive learning theory suggests that consumers learn and remember best when exposed to information repeatedly, even if they are not actively engaged with the material. High frequency advertising aligns with this theory by ensuring that the message is seen multiple times, increasing the likelihood of retention and recall.

Which of the Following Should Marketers Do in Response to the Consumers