Which of the following is NOT an advantage of qualitative research?
A) They are good for pilot studies and exploration
B) They are good for generalization of results to a population
C) They present a lot of flexibility in design and conduction.
D) They are ideal for consumer interaction with a product

Question

Quizplus · Accepted Answer

Qualitative research is not typically used for generalizing results to a larger population. This is because qualitative studies often involve smaller, non-random samples that are not representative of a larger group. The focus is on gaining in-depth understanding of a phenomenon, not on statistical generalization.

Which of the Following Is NOT an Advantage of Qualitative