The sampling method where respondents are drawn on the basis of a characteristics such as age, gender or income in order to get an adequate representation of a subsample is called __________.
A) Cluster Sampling
B) Stratified Sampling
C) Snowball Sampling
D) Systematic Random Sampling

Question

Quizplus · Accepted Answer

Stratified sampling involves dividing the population into subgroups (strata) based on certain characteristics like age, gender, or income, and then taking a sample from each subgroup to ensure representation of the entire population.

The Sampling Method Where Respondents Are Drawn on the Basis