Rather than testing which media and vehicles are best matched to the messages and appeals, the actual campaign can be tested in a variety of geographic markets to determine where the product or service will sell best. This is known as __________.
A) Content analysis
B) Source credibility
C) Copy testing
D) Media tests
E) Test Marketing

Question

Quizplus · Accepted Answer

The Answer is E

Rather Than Testing Which Media and Vehicles Are Best Matched