Alejandro decides to conduct a communication-centered content analysis study. The approach he is using draws on both explicit and latent content. His study would be labeled as:
A) Qualitative Content Analysis
B) Quantitative Content Analysis
C) Grounded Theory Analysis
D) Multi-Approach Analysis
E) Blended Theory Analysis

Question

Quizplus · Accepted Answer

Qualitative Content Analysis often involves the interpretation of both explicit (manifest content) and latent (underlying meaning) content, making it the correct choice for Alejandro's study approach.

Alejandro Decides to Conduct a Communication-Centered Content Analysis Study