Based on Social Identity Theory, audience members may be motivated to attend to media messages that…
A) portray outgroups positively while disparaging their ingroup
B) portray both their ingroup and outgroups positively
C) portray their ingroup positively while disparaging an outgroup
D) do not relate to their group memberships

Question

Quizplus · Accepted Answer

Social Identity Theory suggests that individuals are motivated to maintain a positive social identity, which often involves favoring their ingroup over outgroups. Therefore, media messages that portray their ingroup positively while disparaging an outgroup are more likely to be attended to.

Based on Social Identity Theory, Audience Members May Be Motivated