The -------------- is the closest standardized metric for placing a financial value on public relations outcomes.
A) Publicity
B) Paid media coverage
C) Advertising value equivalency
D) Owned media coverage
E) None of the above.

Question

Quizplus · Accepted Answer

Advertising Value Equivalency (AVE) is a metric used to measure the benefit to a company or individual from media coverage by comparing it to the equivalent cost of advertising space or time. This provides a quantifiable value to public relations outcomes, making it the closest standardized metric for this purpose.

The -------------- Is the Closest Standardized Metric for Placing a Financial