In describing how decision-makers actually make decisions, Simon suggested that most people____________.
A) search for optimal solutions
B) search for satisficing solutions
C) consider many alternatives simultaneously
D) follow rational decision making processes

Question

Quizplus · Accepted Answer

Simon suggested that most people search for satisficing solutions rather than optimal ones, meaning they look for a solution that meets their needs or criteria to an acceptable level rather than seeking the best possible solution. This is because searching for the optimal solution is often impractical due to limitations in time, information, and cognitive resources.

In Describing How Decision-Makers Actually Make Decisions, Simon Suggested That