Internal branding encompasses activities that are aimed at getting consumers to accept the attributes of the corporate brand on rational and emotional level.
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Q259: Companies that stress ethical or moral attributes
Q260: Companies never resort to fabricating the facts
Q261: The understanding of CSR is entirely universal
Q262: The Anglo-Saxon model supports the idea of
Q263: Programmes of internal branding help companies to
Q265: The core of the corporate brand identity
Q266: Identity attributes of the corporate brand function
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Q269: Brand architecture shows an outside observer how
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