The use of corporate brand seems reasonable when consumers feel a low degree of risk in purchasing company's products or services.
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Q227: Organizations usually perceive corporate brand as their
Q228: Corporate brands can help companies achieve a
Q229: Regardless of how successful a corporate brand
Q230: The ability to attract the best workforce
Q231: One of the major benefits of corporate
Q233: Corporate brands always result in positive relationships
Q234: It is uncommon for corporate brands to
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Q236: Branch identity is both the basis on
Q237: Identity relates to those attributes that make
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