Unlike corporate image, which is formed over time, reputation relates to an individual's momentary perception of a company.
Correct Answer:
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Q23: A company has many images.
Q24: Company's characteristics, such as size, branch, products/services,
Q25: Corporate image can act as a substitute
Q26: Since image is constructed by the individual,
Q27: Corporate reputation is a specific type of
Q29: Corporate reputation is a dynamic concept.
Q30: Reputation is an aggregate of many personal
Q31: Corporate image resides inside the consumer's mind.
Q32: Formation of corporate associations can be defined
Q33: Word of mouth falls into the category
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