Which of the following is NOT one of the attributes of a rapidly-adopted innovation?
A) Relative advantage.
B) Compatibility.
C) Usability.

Question

Quizplus · Accepted Answer

Usability, while important for the adoption of technology and innovations, is not traditionally listed among the specific attributes identified by Everett Rogers in his theory on the diffusion of innovations. The attributes Rogers identified that contribute to the rapid adoption of an innovation include relative advantage, compatibility, complexity (or simplicity), trialability, and observability. Usability could be considered as part of complexity or simplicity, but it is not explicitly named as one of the core attributes.

Which of the Following Is NOT One of the Attributes