Capital expenses such as spending on media and spending through ad agencies are considered what type of support:
A)Above the Line (ABL)
B)Below the Line (BTL)
C)Through the Line (TTL)
D)In the Line (ITL)
E)None of the above

Question

Quizplus · Accepted Answer

Capital expenses such as spending on media and spending through ad agencies are considered above the line (ABL) support, as they involve mass communication channels that target a broad audience, such as television, radio, and print advertising.

Capital Expenses Such as Spending on Media and Spending Through