The Gap has decided to divide their target market based on purchase behavior such as usage, volume, or purchase occasion. This type of strategy would be characterized as:
A)Niche marketing
B)Behavioral targeting
C)Lifestyle marketing
D)Geographic targeting
E)None of the above

Question

Quizplus · Accepted Answer

This strategy of dividing the target market based on purchase behavior is called behavioral targeting. It involves using data on consumer behavior and preferences to tailor marketing efforts towards specific individuals or groups. In this case, The Gap is using purchase behavior to segment their target market.

The Gap Has Decided to Divide Their Target Market Based