There are two categories of paid media - advertising connections and consumer-supported content.
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Q19: Media planners are fond of geo-targeting because
Q20: To create a relevant SWOT you can
Q21: The media plan is most often tied
Q22: Very simply put, the strategies outline HOW
Q23: Advertising connections are paid media outlets that
Q25: Paid media controls the channel while owned
Q26: Some media are shifting from a conduit
Q27: Recency refers to the brand exposure closest
Q28: Primacy refers to the brand exposure closest
Q29: Traditional measures of media planning include reach,
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