With this type of ad sales, brands will commit up to 75% of their advertising budgets when fall schedules are announced for television.
A)Opportunitistic buying
B)Scatter buying
C)Upfront buying
D)Preimptive buying
E)None of the above

Question

Quizplus · Accepted Answer

Upfront buying refers to the practice of buying advertising inventory before the TV season begins, typically in May or June. Brands commit a large percentage of their advertising budgets at this time, up to 75%, to secure premium ad spots and guarantee their presence on popular TV shows.

With This Type of Ad Sales, Brands Will Commit Up