Your media and creative choices will vary depending on the level of familiarity your audience has with the product.

Question

Quizplus · Accepted Answer

This is because if the audience is unfamiliar with the product, you may need to use more explanatory and informative media such as infographics or explainer videos. However, if the audience is already familiar with the product, you can use more creative and engaging media such as memes or influencers to connect with them.

Your Media and Creative Choices Will Vary Depending on the Level