Non-working dollars are those allocated to media that will imact the overall market.

Name: Non-working dollars are those allocated to media that will imact the overall market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Non-working dollars refer to the portion of a marketing budget that is allocated to expenses such as production, creative development, and agency fees. Working dollars, on the other hand, are allocated to media that directly reaches the target audience.

Non-Working Dollars Are Those Allocated to Media That Will Imact