Purchasing a 30-minute or longer block of time for a direct response ad is known as:
A)Long-form units
B)Short-form units
C)Paid programming
D)Network units
E)None of the above

Question

Quizplus · Accepted Answer

Purchasing a 30-minute or longer block of time for a direct response ad is known as paid programming. This allows the advertiser to present their product or service in-depth and generate direct responses from viewers. Long-form units typically refer to TV shows that are longer than the standard 30-minute or 60-minute time slots, while short-form units are usually 30-seconds to 2-minute ads. Network units simply refer to advertising time slots on a television network.

Purchasing a 30-Minute or Longer Block of Time for a Direct