Ratings for radio are collected by Nielsen in the exact same way as television ratings.

Name: Ratings for radio are collected by Nielsen in the exact same way as television ratings.
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Nielsen collects radio ratings primarily through Portable People Meters (PPM) and diary surveys, whereas television ratings are gathered using a combination of PPM, set meters, and diary methods, with a greater emphasis on electronic measurement for TV.

Ratings for Radio Are Collected by Nielsen in the Exact