Measuring consumer behavior over time is best done through which of the following?
A)cross-sectional data collection
B)human observation
C)interaction scores
D)longitudinal data collection
E)critical incident scores

Question

Quizplus · Accepted Answer

Longitudinal data collection involves measuring consumer behavior over a period of time, making it the best choice for tracking changes and patterns in consumer behavior over time. Cross-sectional data collection, human observation, interaction scores, and critical incident scores all provide a snapshot of consumer behavior at a particular moment in time, but do not provide insight into changes over time.

Measuring Consumer Behavior Over Time Is Best Done Through Which