While the term "relationship marketing" has been expanded, it primarily applies to B2B selling in relationship dyads but not B2C selling.

Question

Quizplus · Accepted Answer

This statement is false. Relationship marketing can apply to both B2B and B2C selling. In fact, building strong and lasting relationships with customers is essential for success in many B2C industries, such as retail and hospitality.

While the Term "Relationship Marketing" Has Been Expanded, It Primarily