Database construction has been found to be least difficult for firms who have indirect and infrequent interaction with their customers since the data is more manageable.

Question

Quizplus · Accepted Answer

Database construction is often more challenging for firms with indirect and infrequent interactions with their customers because they have less data and fewer opportunities to collect detailed customer information, making it harder to build a comprehensive and useful database.

Database Construction Has Been Found to Be Least Difficult for Firms