Diffusion of personal computers enabling divisions to analyze their own customer data contributed to the growth of CRM.
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Q11: Customer contact data erodes at a rate
Q12: CRM technology need not be expensive. Some
Q13: Relationship marketing is viewed as a paradigm
Q14: The creation of functional information silos enabling
Q15: A root cause of CRM was the
Q17: CRM was aided by the media which
Q18: Despite major difficulties in development and execution,
Q19: Corporate culture and employee attitudes have not
Q20: IT leaders are major determinants of CRM
Q21: During CRM development, success is dependent upon
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