Relationship marketing has 3 basic features: relational databases, data silos and integrated marketing communications.

Question

Quizplus · Accepted Answer

Relationship marketing has 3 basic features: customer focus, long-term perspective, and value creation through collaboration. Relational databases, data silos, and integrated marketing communications are not the basic features of relationship marketing but rather tools and techniques that can be used to implement relationship marketing strategies.

Relationship Marketing Has 3 Basic Features: Relational Databases, Data Silos