A marketer monitoring a one-day promotion would be accessing a (an)
A)Operational data store
B)Data mart
C)Data warehouse
D)Reference database
E)Suppression database

Question

Quizplus · Accepted Answer

An operational data store (ODS) typically contains current, transactional data that is used for specific operational purposes, such as monitoring a one-day promotion in real-time. A data mart and data warehouse tend to contain historical data that is used for more strategic, long-term analysis. A reference database and suppression database typically contain specific types of data for reference or exclusion purposes, respectively.

A Marketer Monitoring a One-Day Promotion Would Be Accessing a (An)