Real-time and online processing capabilities cannot be present in a database
marketing environment.
Correct Answer:
Verified
Q2: List rental is a good alternative to
Q3: For mass communication to be successful, technology
Q4: Word-of-mouth measurement has a better chance of
Q5: LTV is easier to calculate in a
Q6: The chances are good that LTV is
Q8: Data preparation is required in a database
Q9: Data preparation can be performed in both
Q10: A data warehouse is designed to contain
Q11: An operational data store is designed for
Q12: A data warehouse uses business rule software
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