Data mining usually accesses a ________ for its source of information.
A) Data warehouse
B) Operational data store
C) Web site database
D) Reference database
E) Data mart
Correct Answer:
Verified
Q17: Recently the term "dashboard" is used to
Q18: Identifying transaction buyers is a (an) _
Q19: A data warehouse could contain_.
A)Demographic information
B)Product information
C)Promotion
Q20: A _ would be the best source
Q21: A (An) _ would be a less-than-optimal
Q23: RFM is a (an) _ technique.
A)Costly
B)Simple
C)Complex
D)Outdated
E)None of
Q24: RFM is a _ technique.
A)Pattern recognition
B)Regression
C)Clustering
D)Sorting
E)Suppression
Q25: RFM is dependent on the use of
Q26: A _ can be learned by splitting
Q27: _ is the process of placing customers
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