In an unstructured interview with free-form questions, researchers use a process called -------------------------------to identify the common underlying themes in responses.
A) Card sorting
B) Usability testing
C) Participatory design
D) Content analysis

Question

Quizplus · Accepted Answer

Content analysis is a process used by researchers to identify common themes or patterns in responses to open-ended questions. This involves analyzing the data and identifying categories or codes that best capture the responses. Card sorting, usability testing, and participatory design are methods that are not typically used in analyzing responses to unstructured interviews.

In an Unstructured Interview with Free-Form Questions, Researchers Use a Process