Payne and Bettman et al., (1988) used a computer to simulate normative and non-normative decision processes under conditions of time pressure. Their research findings show that
A) That normative strategies arrive at decisions faster
B) On average normative strategies produced better decision outcomes
C) The non-normative strategies resulted in decision that were comparable or better than those produced by normative strategies
D) That non-normative strategies were slow to arrive at decisions

Question

Quizplus · Accepted Answer

Non-normative strategies, despite not following traditional or "normative" decision-making models, can lead to decisions that are comparable to or even better than those produced by normative strategies, as found by Payne and Bettman et al. in their research.

Payne and Bettman Et Al