Some research has found that trust is important in predicting whether or not consumers will purchase a product or service via the Internet, so many online retailers use cues, such as Better Business Bureau and other trustworthy organization membership designation, to alleviate any doubts a potential customer may have with the merchant. When trust is examined in research, it is often measured using several different types of questions because it cannot be measure directly like age, income, or gender can. Trust is an example of a(n) _____.
A) variable
B) hypothesis
C) delineator
D) construct
E) identifier

Question

Quizplus · Accepted Answer

Trust cannot be measured directly like age, income, or gender. Instead, it is an abstract concept that is measured indirectly through a variety of questions, making it a construct.

Some Research Has Found That Trust Is Important in Predicting