The ____ sampling approach to drawing a sample from the target population requires the researcher to partition the target population into relatively homogeneous subgroups that are distinct and non-overlapping.
A) simple random
B) systematic
C) stratified
D) cluster
E) snowball

Question

Quizplus · Accepted Answer

Stratified sampling is the most appropriate approach when the target population is very heterogeneous, as it requires the researcher to divide the population into relatively homogeneous subgroups (strata), each with its own characteristics, so that each stratum can be represented proportionally in the sample. This approach increases the precision of the sample without increasing its costs, resulting in more accurate results.

The ____ Sampling Approach to Drawing a Sample from the Target