Hattie has defined the target population of a study to be marketing managers in large manufacturing firms (i.e., over $100 million in sales). She doesn't want to collect data from all members of the target population, just a subset of them that is representative of the target population. She wants to collect a _____.
A) sample
B) census
C) questionnaire
D) non-probability sample
E) sub-census

Question

Quizplus · Accepted Answer

Hattie wants to collect a sample, which is a subset of the target population that is representative of the larger group. A census would involve collecting data from all members of the target population, which may be too time-consuming or costly. A questionnaire is a tool for collecting data, but it doesn't specify the population or the sample. Non-probability samples are not representative of the target population and may introduce bias. A sub-census is not a commonly used term in research methodology.

Hattie Has Defined the Target Population of a Study to Be