A researcher needs a scale that provides both a ranking and the magnitude of relative importance of each attribute. What type of scale would be best?
A) categorical scale
B) rank order scale
C) sorting scale
D) constant sum scale
E) paired comparison scale

Question

Quizplus · Accepted Answer

A constant sum scale would be best as it allows respondents to allocate points to different attributes, providing a ranking and indicating the relative magnitude of their importance.

A Researcher Needs a Scale That Provides Both a Ranking