In business research we work with concepts that can range from being simple and concrete in nature to those that are extremely complex and abstract. The first thing a researcher has to do is _____.
A) measure the concept properly
B) identify a proxy variable for the concept
C) develop a precise definition of the concept
D) validate the concept
E) establish reliability of the concept's measurement

Question

Quizplus · Accepted Answer

Before a researcher can work with a concept, it is important to develop a precise definition of the concept that will allow for consistent and accurate measurement.

In Business Research We Work with Concepts That Can Range