What is a concern surrounding digital ad revenue
A) numbers in terms of viewers.
B) amount of engagement.
C) both a. and b.
D) none of the above

Question

Quizplus · Accepted Answer

While both A and B can be concerns surrounding digital ad revenue, the combination of both is likely the most significant issue. Advertisers want to ensure that their ads are being seen by a large number of people, but also want to ensure that those viewers are actively engaging with the ad and potentially taking action, such as making a purchase. Therefore, both factors are important in maximizing the effectiveness of digital ads and the revenue they generate.

What Is a Concern Surrounding Digital Ad Revenue