How did anthropologist Susan Squires help a breakfast food company develop the product Go-Gurt?
A) She watched families with young children at breakfast to see what was needed.
B) She analyzed the nutritional content of various children's cereals.
C) She interviewed grocery store managers to find out which products sold best to families.
D) She developed a marketing campaign to encourage parents to cook a full breakfast every day.

Question

Quizplus · Accepted Answer

Anthropologist Susan Squires observed families with young children at breakfast to identify their needs and preferences, which helped the breakfast food company develop the product Go-Gurt.

How Did Anthropologist Susan Squires Help a Breakfast Food Company