Cognitive evaluation theory tries to explain why
A) extrinsic rewards reduce the intrinsic interest in an activity.
B) delayed incentives are less motivating than immediate incentives.
C) reinforcers can become incentives.
D) a person enjoys doing what she does well.

Question

Quizplus · Accepted Answer

Cognitive evaluation theory proposes that extrinsic rewards can reduce intrinsic motivation because they lead individuals to perceive their behavior as being controlled by external demands rather than their own interests or values. This can undermine the sense of autonomy and self-determination that motivates intrinsic engagement in an activity.

Cognitive Evaluation Theory Tries to Explain Why