Fechner's law is an expression of the relationship between the objective value and utility of an incentive. If $100 has a utility of 100 utils, then how many utils is $200 worth?
A) 200 utils
B) somewhat less than 200 utils
C) somewhat more than 200 utils
D) negative 190 utils

Question

Quizplus · Accepted Answer

Fechner's law states that the subjective perception of an increase in stimulus intensity is logarithmic with respect to the magnitude of the original stimulus. This means that a doubling of the objective value of an incentive will not result in a doubling of perceived utility. Therefore, $200 may be worth somewhat less than 200 utils, but not negative 190 utils.

Fechner's Law Is an Expression of the Relationship Between the Objective