Which one of the following statements is true? Events are considered part of the experience economy because ...
A) They package services together as part of an overall experience
B) They rely on excitement to satisfy the consumer
C) They are 'experiences' that must be consumed live
D) Customers only appreciate the value of them when reflecting back on the experience that they have had

Question

Quizplus · Accepted Answer

Events are considered part of the experience economy because they package services together as part of an overall experience. This means that events aren't just about providing a service, but also creating a memorable experience for the attendee.

Which One of the Following Statements Is True? Events Are