Why is segmentation an important aspect of marketing?
A) Because it allows you to identify the specific needs and behaviours of different groups of event attendees
B) Because it can be used to develop more effective ticketing strategies
C) Because it helps in identifying potentially troublesome customers at events
D) Because it allows event managers to put people into groups in breakout sessions

Question

Quizplus · Accepted Answer

Segmentation allows marketers to identify different groups of attendees and their specific needs and behaviors, which helps them tailor their marketing strategies and messaging to each group. This can lead to more effective targeting, higher attendance, and better ROI for the event. Options B, C, and D are not necessarily the primary reasons why segmentation is important in marketing events.

Why Is Segmentation an Important Aspect of Marketing