A global strategy indicates relative standardization across national markets, allowing strategic and operational control.

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A global strategy involves standardization of products, marketing, and operations across different countries to achieve cost efficiencies and control. This approach enables firms to benefit from economies of scale and reduces the complexity of managing operations in different markets. However, some customization may be necessary to adapt to local regulations, cultural differences, and consumer preferences. Overall, a global strategy emphasizes consistency and coordination across different regions while maintaining central control.

A Global Strategy Indicates Relative Standardization Across National Markets, Allowing