This type of strategy indicates relative standardization across national markets, allowing strategic and operational control.
A) global
B) multi-domestic
C) receptive
D) transnational

Question

Quizplus · Accepted Answer

The global strategy involves standardization of products, advertising, and other marketing activities across various country markets. This allows for strategic and operational control from a central location, typically the firm's headquarters. In contrast, a multi-domestic strategy involves tailoring products and marketing to specific national markets, while a receptive strategy involves adapting to local market conditions without significant coordination from the headquarters. Finally, a transnational strategy involves combining the benefits of global and multi-domestic strategies, while overcoming their drawbacks, by seeking worldwide efficiencies and local responsiveness.

This Type of Strategy Indicates Relative Standardization Across National Markets