A study found that firms with localized web sites abroad were distinctly different from those that were not. Examples of the differences are that localized web sites had higher revenues, an equal amount of media visibility, wider global reach, and more alliances.

Question

Quizplus · Accepted Answer

Localized websites typically have higher revenues, wider global reach, and more alliances, but they often have more media visibility, not an equal amount.

A Study Found That Firms with Localized Web Sites Abroad