Which of the following is an example of why a "would be" customer might be reluctant to complete an online purchase?
A) fear that the information they provide (credit card number, phone number, home address) might be used inappropriately
B) fear that the information they provide (credit card number, phone number, home address) might be given to vendors
C) fear that information they don't supply will be used inappropriately (for example, site visit patterns)
D) all of the above

Question

Quizplus · Accepted Answer

All options listed are common concerns that might discourage a potential customer from completing an online purchase. The fear of inappropriate use of personal information as well as concern about potential privacy violations are major issues for many people when deciding whether to provide sensitive data.

Which of the Following Is an Example of Why a "Would