This theory held that firms will rather invest in host countries that are relatively close to it culturally and that they were likely to be more successful in such relatively familiar environments.
A) Familiarity theory
B) Global integration
C) both a & b
D) none of the above

Question

Quizplus · Accepted Answer

The theory described is the Familiarity theory, which states that firms will prefer to invest in culturally similar host countries, as they are more likely to be successful in familiar environments. The other choices, Global integration and both a & b, do not accurately describe the theory.

This Theory Held That Firms Will Rather Invest in Host