In forming plans to communicate evaluation findings, evaluators
A) should follow a standard procedure with all program evaluation projects.
B) remember that a confidential approach to communication is likely to create interest in the report and greater acceptance.
C) are most successful if they are flexible and develop a communication plan that matches the specific needs of the setting of the project.
D) stress the scientific nature of program evaluation even if that means that some potential users cannot understand the findings.

Question

Quizplus · Accepted Answer

Communication plans should be tailored to the specific needs of the project setting in order to best reach the intended audience and maximize the impact of the evaluation findings. A standardized or overly scientific approach may not be effective in all cases, and a confidential approach may actually hinder dissemination of the findings.

In Forming Plans to Communicate Evaluation Findings, Evaluators